Everyone is always talking about SEO (Search Engine Optimization) and Pay Per Click campaigns. Trying to use that secret sauce to get onto the front page of google. To be quite honest, there are a lot of things that you can do, that don’t require any fancy know-how to greatly impact your success rate with getting indexed and ranking high in search engines. Here’s a few simple rules of thumb, that are easy to remember and implement.
1. Create Keyword Rich URL’s
Having the keywords you want directly in the URL is a great way to add more weight to those terms. A lot of CMS’ tend to like to give you some obscure URL ending in something like ?p=19&i=wt. I seriously doubt anyone will be searching for that. Many of the more popular Content Management Systems allow you to setup Permalinks (ex. WordPress). This lets you control the URL by hand. If your page is a walk-through for a popular video game, for example, consider something like /world-of-warcraft-guide.
2. Stay True to Your Site Structure
Using things like header tags (ex. H1, H2) and strong tags properly can make a world of difference. A good rule of thumb is to use one H1 tag per page, and follow up keyword rich titles with H2 tags. Always make sure that you never drop those header tags out of order. You never want to have an H3 tag before an H1 tag, and so on. The point of those header tags is not to provide a selection of font styles that you can attach to text, but rather to make search spiders better understand what your page is about.
3. Meta Information
Many people believe that Meta tags are going out of style. While they may not be as important as they used to be, they are still looked at. Always make sure you have a proper Doctype, Meta Keywords, Meta Description, Content Type / Char Set, and Title.
4. Valuable Link Text
The text you put inside achors is very important. Always make sure that your links are keyword rich. “Read More About Asbestos” is not nearly as good as “Read More About Asbestos” ( the bold here representing where you’ve placed your anchor ). Also, always include a the title property in your anchors (and the alt property in you images, for that matter).
5. Don’t Try to Trick Search Engines!
Trust me- don’t. You think you might be so clever using those terms of yours over and over again throughout the page, but let me tell you something- filling up 5 paragraphs with the words “Alaskan Trout” (if that’s the keywords you’re going after”) 300 times isn’t going to get you into high society. Trying to hide extra keywords all over your page by hiding them with styles.. naughty naughty. Google is designed to understand the natural imprint of a well put together page. And while there are many ways to improve your visibility by being more ‘clear’, cheating may very well get you blacklisted.
And remember kids, SEO is not an exact science. If you’ve read something here that doesn’t rub you the right way, don’t worry. We all bring our own experience to the table, and usually end up developing our own secret sauce, that flavors a combination of many different things.